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Reimagining Consulting's Growth Engine: Outsourced vs. In-House SDRs - Part 4/4

In the earlier parts of this series, we examined the advantages and challenges of implementing a Sales Development Model in a consulting business. In this concluding part, we’ll weigh the pros and cons of outsourcing meeting booking against setting up an in-house SDR team, offering insights backed by industry reports.

Outsourced Meeting Booking

What It Is

Outsourcing meeting booking employs a third-party service to navigate the initial stages of the sales process, from lead generation to meeting scheduling.

Pros and Cons

  • Pros: Cost-effectiveness, quick setup, scalability.

  • Cons: Limited control, restricted customization, data security concerns.

In-House SDR Setup

What It Is

This approach involves an internally managed team to handle lead generation, qualification, and meeting scheduling.

Pros and Cons

  • Pros: Greater control, tailored customization, superior data security.

  • Cons: Increased costs, extended setup time, resource-intensive.

Industry Trends

According to a 2023 report by Gartner, the outsourced meeting booking market is set to grow at a 15% CAGR over the next five years. Industry giants like McKinsey & Company also underscore the rising importance of sales development in consulting firms, advocating for a focus on key performance metrics, specialized training, and technological integration to boost sales performance.


Choosing between outsourced meeting booking and an in-house SDR team isn’t just a matter of preference—it’s a strategic decision that affects your entire sales pipeline. Industry reports from firms like Gartner and McKinsey highlight the evolving trends and suggest the importance of sales development in contemporary consulting. Multiple factors, such as resistance to organizational change, budget allocations, and disruptions to ongoing initiatives, will also influence your decision.

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